videos

Effective Ways to Use Testimonial Videos in Marketing

Effective Ways to Use Testimonial Videos in Marketing

Testimonial videos in marketing tap into this basic human tendency, turning your satisfied customers into persuasive storytellers for your brand. They’re powerful because they combine the emotional pull of real experiences with the visual impact of video, creating an irresistible mix of relatability and proof. But like any tool, their effectiveness depends on how you use them. Here’s how to make testimonial videos work for your marketing efforts in a way that feels intentional and effortless.

Top 7 Fails Professionals Make with Video

Top 7 Fails Professionals Make with Video

Discover the most common fails professionals make with video and learn how to avoid these mistakes. All too often many professionals fail aka forget to plan with pre-production for their videos. Also they do not make small investments into the gear like a light or a microphone. Add SEO or other data information to the video and accessibility for all to view you content. Be sure to add a CTA or a call to action step.

The Power & Impact of Video for Solopreneurs & Startups

The Power & Impact of Video for Solopreneurs & Startups

Discover the power and impact of video marketing for solopreneurs and startups. Are you harnessing the visual power of video as a solo founder or a startup company? Learn some of the pro tactics you will need to leverage and implement to grow, engage and connect with your new fans and followers online. Learn more and contact Brick House Media for a media consultation or strategy review.

VCTC Course Partner Endorsements

VCTC Course Partner Endorsements

We are proud to represent our local community in Santa Cruz and the wider Bay Area! Our friends at different organizations, business and media outlets have been excited to share about the upcoming VCTC, video creator training course. This live experiential course takes place May 18-19 in Santa Cruz as a small group learning session with Jared Brick. Learn more and sign up today

Top 5 Fails • Instagram Reel Videos

Top 5 Fails • Instagram Reel Videos

Instagram reels are the next big thing in social media right… but they can be tricky to post correctly. In the past, posting on Instagram mainly consisted of taking a photo or video and adding a caption. With video reels now, you must be creative and think outside the box to make an engaging post that will get noticed. Learn more…

Live Event: Video Creator Training Course

Live Event: Video Creator Training Course

Jared has launched an innovative 2-3 day in-person hands-on video creator training for professionals, college students, and small business teams here in Santa Cruz. There are two paths: one for busy professionals to learn DIY video working from anywhere, and two for people looking to create video production as a side-hustle business for extra income (Day 3 option). Jared has released the dates and affordable prices for April and May for VCTC to help prepare the next generation of video creators right here from our hometown.

Focus on what you are truly great at! [video]

Focus on what you are truly great at! [video]

BHMC update to focus our core marketing areas for you to leverage: media brand strategy & development, custom on-site video productions, media implementation & deployment services, and our custom thought leadership development program. Learn more about what we are truly great at!

Leveraging Videos to Build Brand Awareness

Leveraging Videos to Build Brand Awareness

Building a strong awareness of your brand in your target audience is a key way to ensure sales and the steady growth of your venture. Producing written and visual content is great to keep your activity up and your social interactions high with customers. Promotional videos go that step further in captivating your audience. This article will show you exactly how to leverage promo videos to build brand awareness of your business.

Video Marketing + Content Strategies with PitchHub

Video Marketing + Content Strategies with PitchHub

Not exactly sure what videos to create for your company… we got you covered in this latest APA, Ask PitchHub Anything webinar with PitchHub’s bold Andrew Devlin, CEO. We cover a few great ideas for what to create to leverage video for your personal or business brand. We also did a live demo of PitchHub’s ClipPress software for editing, scripting, project management and media tools. Hope you enjoy this conversation.

6 Ways to Leverage the Science of Persuasion

6 Ways to Leverage the Science of Persuasion

Learn to leverage the psychology and proven science of persuasion techniques to convert people or customers/prospects... read how you can leverage them for your benefit!