marketing

Effective Ways to Use Testimonial Videos in Marketing

Effective Ways to Use Testimonial Videos in Marketing

Testimonial videos in marketing tap into this basic human tendency, turning your satisfied customers into persuasive storytellers for your brand. They’re powerful because they combine the emotional pull of real experiences with the visual impact of video, creating an irresistible mix of relatability and proof. But like any tool, their effectiveness depends on how you use them. Here’s how to make testimonial videos work for your marketing efforts in a way that feels intentional and effortless.

Build Your Online World to Break On Through

Build Your Online World to Break On Through

For most building a solid foundation as a thought leader for your business, brand and company is all about building out your online world. There are various stages in this often elusive process, steps that one will need to understand and then implement effectively to grow. Here’s your map of highlights to focus on, so that you build something of value over time. Focus on the tasks at hand and each step of importance based on your business model. Let us know how we can help you break on through transforming experts into leaders.

Focus on what you are truly great at! [video]

Focus on what you are truly great at! [video]

BHMC update to focus our core marketing areas for you to leverage: media brand strategy & development, custom on-site video productions, media implementation & deployment services, and our custom thought leadership development program. Learn more about what we are truly great at!

Top Digital Marketing Resources for Startups & Non-Profits

Top Digital Marketing Resources for Startups & Non-Profits

As a startup company or nonprofit, it’s essential to maintain a strong online presence if you’re going to keep attracting new customers, donors, fans, followers, and supporters. But keeping yourself visible online can be costly—both in terms of time and money—and that’s a problem. After all, the less you spend on administration, the more you have to support your cause. Here are 10 fantastic tools to leverage immediately.

Advertising + Marketing by Plato with MorAlchemy

Advertising + Marketing by Plato with MorAlchemy

According to MorAlchemy founder, Cristina DiGiacomo we can relate many of the great philosophers of our time to modern business practices. In this expert interview for our Check Your Assets, insights blog we interview her about how Plato’s allegory of the cave from 350 BC could be used to describe the customer journey and more modern advertising, marketing and branding we are still doing today.

Are You a Digital Content Thief?

Are You a Digital Content Thief?

Modern online digital marketing is dealing with rife theft and plagiarism at present. While the short term benefits of this may be alluring to content creators, the longer term impacts are significant. Learn how plagiarism can hurt the creator and the copier in terms of SEO and online reputation.

Media Strategies in a Post COVID-19 World

Media Strategies in a Post COVID-19 World

During the current Corona virus and Covid-19 business issues are all around us. As a digital media marketing company we are happy to provide resources for small business and larger businesses to leverage media now. We will review types of content to repurpose already living on your computers or phones. We cover the top 3 types of value added content to share, syndication channels and more media strategies to help you grow even now.

JEDI Growth Hacking with Justin Wu @Hackapreneur

JEDI Growth Hacking with Justin Wu @Hackapreneur

Recently, we had the awesome opportunity to attend an event featuring Justin Wu, a leading Growth Hacker extraordinaire @hackapreneur at the Nasdaq Entrepreneurial Center in San Francisco, CA... it was jaw-dropping to say the least. 

How to Leverage Media After Your Live Event Ends

How to Leverage Media After Your Live Event Ends

If you or your company hosts or speaks at events, here are some best practice marketing tips to help leverage the media for future growth online! Learn more about how to engage and what do with all that media post-event!

6 Ways to Leverage the Science of Persuasion

6 Ways to Leverage the Science of Persuasion

Learn to leverage the psychology and proven science of persuasion techniques to convert people or customers/prospects... read how you can leverage them for your benefit!

What is Thought Leadership Anyway?

What is Thought Leadership Anyway?

Demystify and learn more about modern Thought Leadership from Jared Brick the media director and founder of Brick House Media Co, since 2013. Learn the benefits and differentiators of being a thought leader at any age and any stage in your career. Learn more and contact us for questions.