Did you know that “Influencers are making big money selling leftover videos - ones not yet posted online - to train AI” according to the NY Post article featuring customer success story by our very own, Jared Brick, BHM founder.
““If you have public content out there, your content is already being used to train models, so the question really is, do you want to opt in and extract that value?” CEO Marty Pesis explained. “The more you lean into it, the more you can actually control the terms of how [AI companies] are using your content.””
Since launching a year ago, the company (Troveo AI) has doled out some $5 million for 1 million hours of content from local content creators, videographers and media library owners from across the globe.
“More than 1,200 approved individuals are uploading to Troveo — including filmmakers, talent agencies, YouTubers and vloggers who tend to be sitting on a treasure trove of unused video scraps. Users give Troveo exclusive rights to use their footage for AI training purposes in return for a passive income stream. Footage typically sells for $.75 to $3 a minute. The value of the content depends on how visually diverse it is — a video of a YouTuber just talking to a camera can only teach AI so much — or how well it fits a particular need. One Troveo client was in the market for 50,000 hours of dog videos, because the dogs generated with their model kept coming out with the bodies of cats.”
“There’s always been modernization in our industry whether it was tape to digital, or virtual to streaming,” Brick told The Post. “Every time you resist technology, you lose.”
As quoted directly in the article…
“Jared Brick, the founder of Brick House Media, produces talking-head informational videos for industry leaders — and decided to hand Troveo thousands of hours of content that had piled up on hard drives over 13 years in business. He’s been able to monetize 900 hours of video so far, valued at roughly $0.80 to $.90 per minute — meaning he’s made well over $40,000 from footage that would otherwise have wasted away.”
On the very same day as the NY Post article, Audrey Schomer at Variety published this article on the how creators are licensing content to train AI video models and references Troveo once again a dominator in this new burgeoning media industry
Article published by the NY Post NYNext section on March 13, 2025
Author is Rikki Schlott
Article title: Influencers are making big money selling leftover videos - ones not yet posted online - to train AI
Learn more about getting referred into this lucrative industry and how to get involved to get paid
AI licensing is ideal for the following:
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Get paid to license your stored and archived media to AI learning
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License out all your b-roll, multi-cams shots and raw files that never made the edit… just sitting on hard drives.
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License your complete or partial library as lucrative deals
