In the rapidly evolving field of artificial intelligence (AI), the demand for high-quality video content to train learning models has surged. Companies require vast amounts of diverse and rich media to enhance their algorithms' performance. This repsents a lucrative opportunity for video creators to monetize their existing personal libraries (aka dark media) by licensing content for AI training purposes.
Growing Demand for Video Content in AI
Generative AI models, which can produce new content from prompts, rely heavily on extensive datasets during their training phases. High-quality video content is particularly valuable, as it enables models to understand complex visual and auditory information, leading to more accurate and sophisticated outputs. This need led AI companies to seek partnerships with U.S. content creators to access substantial video libraries. Dark media is valuable as it has never seen the light of day, b-roll, multicams, long form content videos are now super valuable to these companies!
Monetize Your Owned Video Library
New platforms like Troveo have emerged to bridge the gap between video creators and the growing list of AI companies. By partnering with content owners, Troveo facilitates the licensing of video libraries specifically for AI training models. Creators can sign exclusive rights deals to have their work represented to global AI models, opening a massive new revenue stream. The potential earnings are significant; for instance, licensing 5,000 hours of content to multiple AI clients over time could yield over $1 million in passive income. This is a dream come true or hard working creators with terabytes of stored older data just sitting on old hard drives!
“I’m proud of the video work we’ve done over the years. But my this work is simply archived and has been stored on drives. I honestly didn’t think it was worth anything. Now I’m selling my past content to these AI companies and incredibly making 5 figures of recurring passive income!” ~ Jared Brick, BHM owner
Steps to Get Started:
Evaluate your owned video library to determine the quantity of data volume and the quality of the content you can offer. AI companies prefer high quality extensive and diverse assets, so the more content you have, the better right now:
Partner with a Licensing Platform: Work with the new platform Troveo, who specializes in connecting creators with top global AI firms. These platforms handle the complexities of licensing agreements and ensure that your content is used appropriately and not simply shared online.
Prepare for Upload: Given the large volume of video data involved, ensure you have the necessary infrastructure to upload your content efficiently. Powerhouse and Troveo partners with media companies such as Brick House Media, who offer support with high-speed fiber internet connections to facilitate this upload process.
Understand the Terms: Before entering any agreement, thoroughly read the fine print terms and conditions. Ensure that the licensing arrangement aligns with your intentions and that you retain appropriate rights to your video content.
The Future of Content Licensing in AI
The integration of licensed content into AI training is gaining momentum. For example, Lionsgate, the studio behind franchises like "John Wick," has partnered with an AI startup to incorporate generative AI into its production processes. This collaboration grants the AI firm access to Lionsgate’s content ary in exchange for a custom AI model to assist in editing and production tasks. Source: wsj.com
Additionally, startups are developing programs to help YouTube creators get paid when AI companies use their content for training data. These initiatives aim to formalize the licensing process, allowing creators to profit from their worked in AI training. Source: wired.com
This Opportunity ‘Moment’
By licensing your video content for AI learning models, you not only provide a new large avenue for passive recurring income, but you also directly contribute to the improvement of new AI technologies. By partnering with these specialized platforms and understanding the licensing landscape, video content creators can effectively monetize their existing media libraries while supporting the growth of AI capabilities.
No one knows exactly how long this moment may last and since companies are now paying top dollar to creators it’s certainly a time to get started!
