Case Study: Meet Alejandro

Alejandro has been a professional writer since early 2008. He has written various types of content across different industries. But what Alejandro gravitates toward are fitness blogs.

A member of his university's wrestling team in college, an amateur Muay Thai fighter, and a part-time fitness instructor, Alejandro has sought ways to marry his love of writing with fitness. As this is the case, he would take on any topic of the sort for his writing gigs.

Months back, he set up a blog site on weight training and Mixed Martial Arts, hoping to profit from integrating SEO into its content.

But while the preliminary analytics suggest moderate traffic, Alejandro knows that the numbers are insufficient to sustain a steady income stream.

What Alejandro does not know is that including video clips on his website will help him secure more profit from his website. What Alejandro is in for Fitness and wellness are two fields of interest that can generate a notable following.

A study published by online fitness data authority Wellness Creatives Co. stipulates that despite a 44% decrease in its total revenue in 2021, online training and purchase of home equipment have seen considerable growth.

Naibuzz.com has reported that as of 2022, Calisthenics athlete and Fitness YouTuber, Chris Heria garnered more than 4.5 million subscribers in his channel with over 350 million views. Records show that he averages 200,000 views per day. This is equivalent to revenue of $1,600 daily or $585,000 a year from ads.

Meanwhile, Jeff Cavaliere who owns and hosts his YouTube program, Athlean-X has hit $8 Million in net worth. Cavaliere gained popularity by uploading workout challenges and science-based exercise information through the platform.

We can go on. We can even delve into the different industries that optimize YouTube as a main source of income and prove that going online, regardless of sector and capability would be lucrative. But what is needed to be pointed out here is that the videos can help tremendously when writers and content creators strive to maximize SEO.

Video Content Bolsters SEO Efforts

Google can be notoriously secretive about what it prioritizes when it renders our search results. What we can be sure of however is that video is of great help to SEO. But how does it do that exactly?

A report published by SEO blog site, BrightEdge stipulated that when Google features an image accompanying a search result for a video, it entices more users to click on it. Called a "rich snippet," this type of search result is more inclined to have higher click-through rates.

Another thing that users suppose about Google, as can be seen through simple organic search, is that it prioritizes search results with video. Despite Google not making this public, observations across different groups and SEO experts contend that it is highly likely the case.

Engagement and Additional Traffic

According to the Director of Editorial Content & Curation at the Content Marketing Institute, there are several ways by which a video's impact on SEO content can be seen.

The presence of videos on written content will help increase engagement from users. It becomes especially promising when these videos are released through syndicated platforms such as YouTube as these can generate more traffic, both on the web content and the streaming site.

Video is also gratuitous to other Google metrics when talking about ranking. These help out specifically with the following:

1. Determining the time users spend on your website

2. The number of backlinks that refer to your domain

More often than not, video can improve the figures for it. Given modern audiences' current attention span and their inclination to choose audio-visual content over written content, videos motivate site visitors to spend more time on a page.

On top of that, if you can produce videos of higher quality with smart content ideas, the chances of getting more backlinks are higher. Suffice it to say, video has become a significant facet of Content Marketing and Digital Marketing. Its presence in your marketing plan will help your brand reach its goals.

How To Make The Most of Videos to Help Your SEO Efforts

If you are like Alejandro who has built his website, you may opt to use videos to help your efforts in SEO through the following:

1. Place the video as a part of the content

You can link your video on popular streaming sites to your blog post. The effort could be augmented by putting a transcription of the video's content in the blog post itself. Apart from this, it will also be healthy parts of the video will be shared across other social media platforms. This will bring further mileage to the content it is tied to.

If you are incorporating a video into your content, ensure that its placement will be logical. That means that if your website has an e-commerce segment, it would be good to place a product video there. You may also produce client testimonial videos across your site's pages as it boosts your site's pages and builds trust with prospective clients. It would also be recommendable if you would elect to repurpose your video for other platforms if you aim at broadening your local online marketing strategy.

2. Your Video Should Be Relevant to Its Context

As already mentioned, it is ideal for the video content to be relevant to the written content of the page where it is embedded. If you are doing a transcript of the video, it would be wise to include relevant keywords in the script so that Google would be able to find them through the transcription. It would also serve the cause well if you would be turning visual graphics into JPEGs.

3. Your Video Should Educate

A video that walks customers through things they may have questions about will allow them to make informed decisions. If your site can provide significant information consistently on pertinent questions, then Google will be able to see you as an authority in the space. This will prompt the engine to boost your pages further.

Getting people on board with the information and data you provide also requires consistency. Your brand should always seek to offer valuable service. This also means that you need to regularly produce content that will use the appropriate keywords that will effectively answer your prospective client's search intent.

4. Be Keen on the Technical Details

The Title Tag information, keywords in the description, tags, comments, and likes are only some of the technical aspects you need to ensure in your video content. The correct information has to be integrated into the backend for greater searchability and easy categorization by Google's crawlers.

Video is the Way to Go!

With everything discussed, it is clear that integrating a video into your written content would provide benefits for your SEO efforts. But of course, one thing you need to ensure is quality. At the end of the day, despite your video content's entertaining quality, people will always look for the meat of what your media is saying. They will decide on continued patronage if they find that the video content you will come out with is relevant to their lives.

Meet: Sophia Young

Contributing Writer:
Sophia Young recently quit a non-writing job to finally be able to tell stories and paint the world through her words. She loves talking about fashion and weddings and travel, but she can also easily kick ass with a thousand-word article about the latest marketing and business trends, finance-related topics, and can probably even whip up a nice heart-warming article about family life. She can totally go from fashion guru to your friendly neighborhood cat lady with mean budgeting skills and home tips real quick.

Contact Sophia Young