The COVID-19 pandemic has sadly crushed typical job stability, and work stability is no longer real for hundreds of millions of people. Motivated, innovative professionals must now learn to brand and distinguish themselves as thought leaders; the ones who seek to transform from simply experts to industry niche leaders.

The bold Break On Through course provides a rapid six-week process for this modern evolution, and can be leveraged for a personal brand and/or business brand. This course covers core media skills, strategy and an easy-to-learn implementation that can be utilized across industries for increased brand awareness, new revenue streams, rapid growth and real impact ideal for solopreneurs, startups, small businesses, and bold professionals. This new process works for many at any stage and any age in their careers!

Watch this overview video including a special offer of the Oceanic swiss watch

Inspired Course Creation

The course was conceived and created under Brick House Media Co, a creative media, marketing, strategy and video production company based in Northern California. BHMC was founded by Jared Brick, MBA in 2013 in the East Bay Area of San Francisco to serve the local community. The company quickly grew to realize their marketing process was creating and supporting bold emerging thought leaders and thus the development of this program began.

In creation, Jared partnered with not one, but four top experts to create a unique, bold and experiential online course model. It was designed consciously and named after the iconic song by Jim Morrison (#RIPjimmorrison) of the legendary band, The Doors. The song, Break On Through, represents the values and ethos of this new course; all about breaking through limiting beliefs as barriers, and in declaring oneself a leader by stepping into the light of this new role. Leadership is an experience to be performed.

“This course transforms experts into leaders by leveraging media, marketing, strategy and simple implementation for all professionals, at any stage and any age in their careers.”

— Jared Brick, course creator

Your Course Guide

Jared Brick holds an MBA in Sustainable Business from Presidio Graduate School, and a Bachelors of Studio Arts in Photography degree from the University of Colorado, Boulder. He thrives on constant learning, thus education continues to be a core component of his evolving work. Jared developed these custom services after completing the MBA program; to better the world through business, as a medium for change! Brick House Media Co is managed and directed by Jared with a core team of top consultants to creatives, that support a diverse set of clients across the world.

More about Jared Brick, MBA

Who This Course Is For

Break On Through was developed for modern professionals typically ranging in age from 30 to 60, people who have unique insights or extensive expertise in their respective career fields. Professionals who are also out to make a positive impact on our world, via their business model. This often includes entrepreneurs, startup teams, tech companies, small business owners, authors, consultants, coaches and other global experts. Jared has consulted people from the age of 7 to 70 and this type of work has no bounds of age or standard industry experience. The creation of disruptive companies and models can come from anyone at any stage.

Jared believes all modern businesses need to embrace, create and share branded digital content. Sadly too many companies consider content, media and branding as an afterthought, yet he believes it should be woven into all they do for your business.

“Your brand is your WHY story, and your marketing explains your HOW, your services are your WHAT, of your business.”

— Simon Sinek author, Start With Why

One issue preventing people from stepping into this new role is a popular myth. Emerging leaders often think they need to already have published a book, hold a long career, possess a trusted reputation and other external factors in place… before they boldly declare themselves as thought leaders. Yet, inside this course he purposefully inverts this false myth and mindset. Course members public declaration along with new branding, and related actions are the real first steps in this process. Next come the tangible benefits of this new role, that start showing up with their conscious intentionality. By inverting this process, it allows people to represent themselves authentically and with humility. They acknowledge themselves as emerging leaders with their new clients, customers and collaborative partners.

“The BE... DO... HAVE model.
First you must BE the person you want to be. Next DO the actions appropriate and then HAVE the life and career you so desire.”

Brick House Media Co exists to support professionals and companies with digital media and strategy. Media is used as a wide-scope term for video productions, digital photography as visual media utilized for engagement on websites, blogs, emails and social media channels to attract people towards a business. BHMC focuses on custom photo/video productions, efficient syndication and rapid implementation of digital media for new or evolving business. This course work effectively builds leaders who understand this core philosophy of media strategy and adopt the new actions as habits, to define oneself as thought leaders.

A Truly Special Offer

The course gives members a special offer in partnership with Craig Shelly Jewelry and Swiss watches. This limited time offer included within the B.O.T. course fee for members to choose 1 of 6 unisex 100% Swiss watch options of the Oceanic model (retail $1,995).

Jared created this offer to pay it forward, and to inspire the course members to look the part, with this exclusive watch from partner Craig Shah. This watch kit includes the rugged Oceanic watch, a leather card wallet, cufflinks or earrings, all inside a beautifully embroidered leather case.

Limited quantities are remaining at time of writing.

GIVING BACK

A portion of each course fee will be donated to Watches for Water, a non-profit campaign helping to build water wells and water treatment products in under-developed areas of the world under Youth Action International. In addition, this course also supports Youth Entrepreneurs, a U.S. based non-profit that’s training the next generation of leaders from teens to young adults.

Modern Course Model

Sadly, in the vast online course world, it’s typically just one expert and their energy inside their course is '“dull and boring” (based on course members comparative feedback). Thus Jared created this course to be highly engaging, including expert interviews, and 99% as short-form video content with some downloads. The course is hosted on the Teachable platform and can be accessed from any device, at any time.

Each Brick of the full six-week program adds new skills and are put to the test with weekly breakthrough challenges for the members. In addition, Jared personally offers three, one-to-one video calls with each member to increase accountability and course completion. Members complete this course with +90% approval rating.

What also distinguishes B.O.T. from other programs is the holistic approach. Jared’s training forces him to consider many external factors, including various stakeholders to build a sustainable business. A business that incorporates the values of people, planet and profits in a balance approach for realistic growth. See the six-fold path above as the timeline.

This online course is expertly guided by Jared plus four top experts in their respective fields; Brandon Peele author and coach in purpose discovery, Geraldine Convento in online branding, Danielle Leslie a global leader in course creation, and Stephanie Staidle in business implementation strategy. In this course the experts efficiently cover more within a condensed amount of time, to yield more results and impact for the members. In addition, Jared’s deep experience in video production keeps viewers engaged and motivated to complete this six-week curriculum, with short-form video content!